Project Background
Design a user-centered website that
effectively communicates vision and purpose
to enhance stakeholder perception and engagement following a merger.
Information Architechture | UX/UI Design
| Web Design
Arcadium Lithium
Date
2023-2024
My Role
Content Architecture, Strategic Content Planning, Sitemap Design, Wireframing, Prototyping, UI Design, Developer Collaboration,
Team
Teneo Studio Dublin, New York & London
Arcadium Lithium was created through the merger of two major lithium industry leaders, Allkem, known for lithium extraction, and Livent, a key manufacturer of lithium compounds. This $10 billion merger combined the strengths of both companies to form a new force in the lithium market. The launch of Arcadium's website aligned with the company’s listing on the New York Stock Exchange, making the timing critical.
The site and design system also needed to be scalable and flexible and could grow with the company, allowing for easy updates and the addition of new content or features as needed.
Project Goal
Design an intuitive information architectureto support comprehension across investor, partner, and media user groups.
Create a flexible design system
to maintain visual consistency
and ensure consistent branding
post-launch.Enhance user perception, trust and engagementfollowing the merger.
Information Architechture
The project began with an in-depth review of the information architecture for both companies' existing websites ensuring we understood how users currently navigated
and interacted with the content.
We conducted a thorough content inventory and audit, assessed site navigation, and carried out user research, stakeholder interviews
and competitor analysis. This research provided a clear understanding of user needs and pain points, directly informing the sitemap and content structure for the new Arcadium website.
To support a smooth transition for the client and users, we recommended a phased rollout; Phase 1.0 would prioritise the launch of
a streamlined website focused on delivering the most valuable content and meeting immediate user needs within the new brand framework and condensed timeline. Phase 2.0 would complete the experience by retiring
the legacy sites and fully migrating content, creating a unified and cohesive experience on the Arcadium domain.
We designed detailed responsive wireframes
of the entire site to create a detailed blueprint. This strategic planning ensured that the design and content architecture remained consistent from wireframe to final implementation, minimising changes, saving
on time and maintaining the original vision and messaging.
Visual Identity
Through naming and brand positioning the need for a distinctive visual identity to convey the new company’s bold vision and values was clear. A unique logo set laid the groundwork for all subsequent materials, including
the corporate website, brand video, presentations, stationery, digital signage, virtual backgrounds, and launch-day assets.
By employing a bold colour palette,typography, photographic treatment, and custom graphics, we showcased Arcadium Lithium’s value proposition and its role in advancing
clean energy.
We then took that brand identity and created
a design system for use on the website, testing colour accessibility against WCAG 2.2, evolving typographic styles for desktop and mobile, and refining the typographic hierarchy for five languages. we then began building components following atomic design principles.
The result
Arcadium Lithium has since been acquired by Rio Tinto, and the site ceases to exist.
